| The Challenge |
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COMPASS
Delivering business value to libraries
and increased subscription services revenues
Title Source II
Providing over $1,000,000 in revenue
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Baker & Taylor -- one of the largest
distributors of books and entertainment products -- facing growing
competition from online service providers, aging systems and increasing costs
-- need a consultancy who could understand their business challenges, develop marketing positioning
strategies and help them re-tool their information services. |
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| The Approach |
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A strategic plan including moving two
major application services to the Internet, re-designing their back-office systems
interfaces and establishing a new brand positioning for their online Title Search and
Library Standing-Order Services. |
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| The Results |
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- Delivered design and development consulting during the
development of Title Source II and provided marketing positioning strategy and sales
consulting.
- Positioned Title Source II as the premiere online
title search capability for researchers and individual purchasers. Delivered over
$1million in revenue within its first year.
- Delivered design and development consulting for
COMPASS and re-engineered its interfaces with Baker & Taylor's sales order processing,
inventory management, fulfillment distribution and invoicing systems.
- Positioned COMPASS
as the premiere library standing order service allowing
public, research and academic libraries to manage their
own profiles and standing orders. Resulted in
significantly enhanced customer service and increased
subscription revenues.
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