Nick Ceppi - Managing Member, Senior Consultant
Nick has
more than 30 years of independent agency experience in business-to-consumer,
business-to-business, and Internet/eCommerce direct marketing.
Prior to founding One Brain Marketing, he was President and CEO of Harrison, Ceppi & Associates, an independent marketing services agency. For 12 years, HCA was an agency of record for First Brands Corp. handling various consumer packaged goods brands including GLAD/Glad-Lock, ScoopAway/Jonny Cat, STP and Prestone, as well as many other top 100 consumer brands.
His areas of expertise include the creation and implementation of "cost-per-customer" direct marketing programs. He has developed campaigns from the "10,000 foot strategic view to end-user presentation" for 8 of the top 10 financial services corporations including, Citicorp, Chase, American Express, Chemical Bank, Manufacturers Hanover, NCNB, Ford Consumer Finance, IDS Financial Services, Dean Witter and more.
He is also the agency's cause/sponsorship marketing specialist. He is credited with creating highly successful business development programs for The World Triathlon Corp, (The Ironman® brand and Triathlon World Championships), The Keep America Beautiful Great American Cleanup®, the ASPCA, and The Duramed FUTURES® Golf Tour.
With the emergence of the Internet as a marketing force, beginning in 1995, he led the agency team working on several "early pioneer" eCommerce websites including Prodigy and the Idea Exchange. More recently, his work on the Internet has focused on overall site strategy and call-to-action content development for the various business and consumer sites handled by the agency.
He has a BA from Dickinson College and an MBA from the Darden School at The University of Virginia.