Peter Ortali - Member, Senior Consultant
He is One Brain's lead designer, Internet development
project manager and brand strategist. Highlights of projects Peter has managed include:
a new identity and eCommerce Web site for
renowned musician Jose Feliciano; and the brand identity and image for The FUTURES Golf Tour
and designed their tournament web site templates.
Before becoming a member of One Brain, he managed Peter Ortali + Associates as a Creative Director, Designer and Brand Strategist. Highlights include: hess.com, Amerada Hess's corporate site; a brand ad campaign for LG appliances; a Web-based advertising channel for Art World News.
Prior to that, Peter was a Principal and Creative Director of Digital Lighthouse, creating e-commerce Web sites for Visa and Sony, as well as user interface designs for Merrill Lynch, Salomon Smith Barney, Goldman Sachs and Deutsche Bank. His online promotions for American Classic Cruise Lines increased ticket reservations 1000%.
As Senior VP, Group Creative Director at NW Ayer, NY, Peter created highly effective television and print campaigns for KitchenAid, Avon, Puffs Tissues, Folger's Coffee and Sunny Delight. His work helped drive P&G's creative transformation in the mid-90's. For twelve years at Young & Rubicam NY, Peter developed award-winning television and print work for an impressive range of clients: AT&T, Inglenook wines, Miller beer, Bird's Eye, Kentucky Fried Chicken, Kodak, People magazine, Thomas' English muffins and Wishbone salad dressing. His work doubled the size of the Advil account in two years. He created the packaging, branding and award-winning ad campaign for the Sugar Free Jell- O introduction. And his "Maya Angelou" TV commercial for the United Negro College Fund was featured in Communication Arts 1994 annual.