A specialized part of our business is helping rights holders develop
effective sponsorship sales programs.
We began doing this on the buyer's
side of the fence, helping our clients develop effective activation
programs to deliver the value of their sponsorship.
It didn't take long
to see that the rights holders needed help defining and packaging the
assets they were offering We now serve a variety of properties.
We help
them identify the saleable assets, define the offering, enter new
markets, and in selected cases, we do the actual selling.
While
our primary focus has been sports properties, we have developed
significant sponsorship programs for a number of nationally recognized 501C3 charities. |
