No area of marketing has grown faster than sponsorship. Brands are
crazed to create tie-in's with properties and personalities to help them
break through the clutter to make a stronger connection to their
consumer.
Understandably, the businesses offering the sponsorship are
happy to accept this newfound source of revenue. For many it defines
success or failure.
It is also fair to say that few but the very best
and most sophisticated
rights holders know how to properly package their assets for sale. On
the other side of the table, many sponosrship buyers lack experience to know how to
fully exploit what they have bought.
Over the last decade, an important
part of One Brain's practice has been to help both buyer and seller
achieve mutual success.
We help the "seller" define their brand,
identify the brand's assets, and create promotional programs to spark
buyer interest. We help
buyers evaluate the property, define what they want know, determine how
much to pay it, and create activation that achieve a measurable result. |
